# **Apple deserves the king of bargaining: The periscope lens for iPhone 15 Pro Max is only worth 2 cups of milk tea** *>> Will Apple reduce the price of the product * ** At this price, the supplier of components for Apple has almost no profit on each product.** Camera is still the part that Apple will improve the most for the upcoming iPhone 15 in the near future. Many reports say that one of the most notable upgrades to the camera is the periscope lens exclusive to the iPhone 15 Pro Max series. Like what has been done on Android devices, this periscope design allows the iPhone to zoom further, at least at 10x, far superior to the 4x on the iPhone 14 Pro and 14 Pro Max. Currently. But what is even more remarkable is a report from famous analyst Ming-Chi Kuo that this lens supplier, Largan, is only paid by Apple 4 USD per product – a price that puts them close to like not much profit left. Usually due to space limitations, especially smartphone thickness, camera lenses are often difficult to achieve optical zoom, however, periscope lens systems can solve the problem when using super prisms. small to bend the light at a 90-degree angle and as a result, multiple lenses can be placed horizontally inside the device, which increases optical zoom without sacrificing thickness. Android devices have long been equipped with this type of lens, but for Apple, the iPhone 15 Pro Max series could be the first iPhone line equipped with this type of component – it is expected to be the most noticeable highlight for the company. with this year’s iPhone lineup. It is expected that Largan will be the exclusive supplier of this lens for this year’s iPhone 15 Pro Max series. In previous years, orders to supply lenses to Apple were often split equally between Largan and Genius, helping the iPhone maker control costs to get a good price. As for the periscope lens for the iPhone 15 Pro Max, it seems that Largan had to lower the price as much as possible to become the exclusive supplier with Apple. According to Ming-Chi Kuo’s report, the average price per Largan periscope lens will be about 4 USD, significantly lower than the average price in the market, which is ranging from 4.5 to 5 USD. USD. This also means that Largan won’t have much profit on each product – the price paid for being Apple’s exclusive supplier. Even so, Mr. Kuo predicts that Genius will be supplying these periscope lenses to Apple from the iPhone 16, pushing the price of this component even lower.
