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Difference between men and women when choosing to buy iPhone

## **The latest study by Consumer Intelligence Research Partners (CIRP) provides answers regarding the difference between men’s and women’s iPhone buying choices.** In the US, (iPhone)(https: //www.24h.com.vn/iphone-c407e1576.html) is always the product that accounts for the majority of sales. This was shown in a recent survey where 90% of young adults between the ages of 13 and 25 owned an iPhone. However, users’ preferences for choosing to buy iPhone are different, especially for men and women. Men and women set their sights on different iPhone models. According to the data collected, men are more likely to choose the high-end version of the iPhone Pro or Pro Max, while women prefer to switch to the more basic model. 12% of female customers surveyed bought an iPhone 14 or 14 Plus in 2022, compared to 8% for male customers. For high-profile models, this rises to 41% for men, compared to 33% for women. It is quite special that this number is strangely reduced for previous generations. In fact, 37% of male and female respondents said they bought an iPhone 12, 13, or mini, while 7% said they bought an iPhone SE. What might explain these gender differences in iPhone model selection? On this point, CIRP did not want to go into depth and said it only provided these various findings without contextualizing them. The company thinks it won’t want to explore broader gender issues about the motives behind users’ iPhone choices. CIRP continues: “Our database does not address questions about ego, technological comfort, photographic habits, or physiological differences, such as hand size, in relation to High-end phone selection. We leave that speculation to the reader.” As a reminder, another study focusing on Apple sheds light on the overwhelming loyalty of young Americans to this brand. According to reports, Americans between the ages of 13 and 25 are almost parting with Android phones.



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