# **iPhone 15 will have a shockingly high price, so much so that the iPhone 14 Pro Max is nothing** **Apple is expected to increase the price of the iPhone 15 series, after 6 years since the iPhone X was released Since the release of the iPhone X in 2017, Apple has maintained its strategy of selling high-end iPhone models with a starting price of $999, including the recently launched iPhone 14 Pro version best. However, this year’s iPhone generation of Apple may have a big change in price. Information from technology market analyst Jeff Pu at Haitong International Securities said that it is likely that Apple will increase the price of Pro / Pro Max series on new iPhones after 6 generations. Specifically, the premium iPhone 15 variant is expected to come with a host of new and improved features, including the use of higher-quality materials such as titanium, which is significantly more durable and expensive than stainless steel. rust on previous models. In particular, the iPhone 15 Pro / Pro Max will have the lowest internal memory option of 256GB, instead of the current 128GB. In addition, this variant is also rumored to have a dual selfie camera, a USB-C port with Thunderbolt 4 support, replacing the outdated Lightning port. During the past 6 years, Apple has adjusted iPhone prices many times in some markets. But mainly that price adjustment comes from changing currency rates. Experts say that, with the pressure of the economic recession in 2023 and Apple’s increase in the price of high-end iPhone lines, it is likely that this year’s revenue will be difficult to compare with previous years. **iPhone 15 Pro/Pro Max – Apple’s promising super product** Apple is expected to launch 4 new iPhone models in September this year, including iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max (or iPhone 15 Ultra). The information said, the bezel on the iPhone 15 Pro models will be made of titanium, instead of stainless steel. This will make Apple’s phones more durable and lighter than the previous generation. The new high-end iPhone models are also said to be equipped with two Taptic engines that provide haptic feedback to simulate the feeling of pressing similar to the Home button on the latest iPhone SE or the trackpad on the new generation MacBook models, according to the latest iPhone SE models. Renowned analyst Ming-Chi Kuo. In terms of configuration, the iPhone 15 Pro series is expected to use the new A17 Bionic chip, manufactured on TSMC’s advanced 3nm process. This will help the new generation iPhone Pro series have superior performance than the previous generation, as well as better battery life. Comes with a powerful processor is 8GB RAM, which is an increase of 2GB compared to the previous generation. The large amount of RAM will allow this year’s high-end iPhone Pro models to have better multitasking capabilities. Finally, the iPhone 15 Pro is expected to use a USB-C port, supporting at least USB 3.2 or Thunderbolt 3, according to analyst Ming-Chi Kuo. This should result in significantly faster data transfer speeds for devices with the Lightning port on the iPhone 14 Pro models, as well as the USB-C port on the standard iPhone 15 models.
