Most iPhone customers use the device for nearly 3 years Most iPhone customers use the device for nearly 3 years

## Research results show that the time it takes for iPhone users to upgrade to a new generation of devices is gradually getting longer, proving that the market’s demand for this device has shown signs of slowing down. Research results show that time has passed. iPhone users upgrade to the new generation of devices gradually longer, showing that the market’s demand for this device shows signs of slowing down. According to a study recently published by Consumer Intelligence Research Partners (CIRP), iPhone users tend to keep their devices longer before upgrading. This time increases year by year, except for 2022. Specifically, the percentage of iPhone users who have not upgraded for 3 years or more steadily increased from 26% in 2019 to 29% in the following year and 34% in 2021 – the highest rate according to CIRP statistics. In this year, 9% of iPhone users changed their iPhones within 1 year of use, 26% used them for 1-2 years, and 31% kept them for 2-3 years before launching. However, in 2022, the trend suddenly reversed when the percentage of iPhone users for 3 years or more dropped sharply to 20%, bringing other groups to a significant increase. As explained by CIRP, the iPhone market in 2022 will increase sharply due to a combination of many factors, including the impact of the Covid-19 pandemic, consumer stimulus packages from the government. “Disrupting travel and entertainment spending also helps users save money to buy newer models,” the study said. According to a study recently published by Consumer Intelligence Research Partners (CIRP), iPhone users tend to keep their devices longer before upgrading. This time gradually increases year by year, except for 2022. Specifically, the percentage of iPhone users who have not upgraded for 3 years or more steadily increased from 26% in 2019 to 29% in the following year and 34% in in 2021 – the highest rate according to CIRP statistics. In this year, 9% of iPhone users changed their devices within 1 year of use, 26% used it for 1-2 years, and 31% kept it 2-3 years ago. However, in 2022, the trend suddenly reversed when the percentage of iPhone users from 3 years or more plummeted to 20%, bringing other groups to increase significantly. According to CIRP’s explanation, iPhone market in 2022 increased sharply due to a combination of many factors, including the impact of the Covid-19 pandemic, consumer demand stimulus packages from the government. “Disrupting travel and entertainment spending also helps users save money to buy newer models,” the study said. By 2023, the trend of users holding iPhones longer returns to the way it was before, with 31% having used the device for 3 years or more. This could cause Apple to worry about demand for its upcoming product lines. At the beginning of May, CIRP also published a remarkable research result on the average selling price of iPhones. Typically, iPhone buyers in the first quarter of the year tend to opt for low-priced models. But that won’t happen in 2023. Since the company started tracking the data in 2015, the average retail price of iPhones in the US (US-WARP) has always declined in the first quarter of the year, or about approx. 6 months since the last generation of iPhone was released. People who want to own an iPhone early, are willing to pay a higher price, usually buy within the first few weeks after the event Apple announces a new device and last until December. Therefore, the iPhone Pro series is popular in the market. the first months. But US-WARP in the first quarter of 2023 reached $988, higher than the fourth quarter of 2022 ($972). CIRP believes the increase in US-WARP is due to the popularity of the iPhone 14 Pro models. Months after launch, users still have to wait a long time to receive this product. That proves that the market demand for the high-end version exceeds the capacity of suppliers. By 2023, the trend of users holding iPhones longer returns to the way it was before, up to 31% had used it. machine 3 years or more. This could make Apple nervous about demand for its upcoming product lines. At the beginning of May, CIRP also published a remarkable research result on the average selling price of iPhones. Typically, iPhone buyers in the first quarter of the year tend to opt for low-priced models. But that won’t happen in 2023. Since the company started tracking the data in 2015, the average retail price of iPhones in the US (US-WARP) has always declined in the first quarter of the year, or about approx. 6 months from the release of the last generation of iPhone. People who want to own an iPhone early, willing to pay a higher price, usually buy within the first few weeks after the event Apple announces the new device and lasts until December. Therefore, the iPhone Pro series was popular in the early months. But US-WARP in the first quarter of 2023 reached $988, higher than the fourth quarter of 2022 ($972). CIRP believes the increase in US-WARP is due to the popularity of the iPhone 14 Pro models. Months after launch, users still have to wait a long time to receive this product. That proves that the market demand for the high-end version exceeds the capacity of suppliers.