Tuesday, October 3, 2023
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Sad news for those waiting for the new iPad

# **Sad news for those waiting for the new iPad** *>>>Due to the cost of high-quality OLED panels, Apple is considering sharply increasing the price of two iPad Pro models launched in 2024 compared to their predecessors !* ## **According to The Elec, Apple is rethinking its pricing strategy for two OLED iPad Pro models launching next year, expected at $1,500 for the 11-inch version and $1,800 for the 13-inch version. ** Accordingly, if this price is applied, the 11-inch iPad Pro launched in 2024 will cost 80% more than its predecessor using Liquid Retina LED panels, currently priced at 799 USD. The expected price of the 13-inch version is also 60% more expensive than the current 13-inch iPad Pro. The price Apple is considering for the OLED iPad Pro is even higher than the price of many MacBook models such as the 13.6-inch MacBook Air M2 and the 13-inch MacBook Pro M2. Many industry sources believe that Apple wants to increase the price of the iPad Pro launched in 2024 to equip the device with a superior OLED panel, which can attract a group of loyal users and are willing to spend a lot in exchange for tablets. Meanwhile, some experts believe that the increase in the price of iPad Pro will make the two models more difficult to sell because users do not have the need to change tablets as often as smartphones. The reason for the price increase is said by analysts to come from the cost of OLED panels. Apple is said to be working with Samsung and LG to negotiate panel prices as well as plans to set up production lines. According to *The Elec*, currently popular OLED panel prices are at $100-150 for 10-inch sizes. With stricter requirements from Apple and larger sizes of 11 and 13 inches, each panel for iPad Pro 2024 is expected to be in the range of $ 270-350.



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