# **This is a device that will create a “big bang” no less than the iPhone launched in the past: Everyone is holding their breath waiting** **In the next few days, a new Apple device is expected will deliver a moment of awe and wonder like the way the iPhone was first released.** ## **Immortal moment** When the first iPhone appeared in 2007, few people knew that it was a model. Phones will lay the foundation for the devices we carry in our pockets every day. As Apple’s Worldwide Developers Conference draws near, all eyes are on the tech giant to deliver a moment of awe and wonder like the iPhone once again, with Mixed Reality Glasses – brand new product for the first time in nearly a decade. The iPhone was not the first smartphone, nor was it the first mobile device so revered as to become a pop culture icon. But it has come at a time when no similar technology products have been launched. Recreating this moment with Mixed Reality Glasses will be a challenge, even for Apple. The technology industry has evolved a lot since 2007 and the relationship between people and technology is also proportional. Devices like the iPhone and BlackBerry revolutionized the way we access information and communicate at a time when the idea of a constant internet connection was relatively new. The iPhone was launched at a time when the concept of personal technology was being conceived. As the internet becomes an indispensable part of life, the need to bring that invisible utility with you also increases. iPods, BlackBerry phones, and other personal digital devices (also known as PDAs) have provided the needs of music, email, and schedule management for on-the-go users. Then the iPhone came out in 2007 which changed everything. Steve Jobs introduced the first iPhone with the perfect combination, a phone, an iPod and an Internet communication device, all in one device. What makes the iPhone so influential is that these three factors have become essential in everyone’s life, like the success of cell phones, iPods, and home computers. It’s clear that the internet, MP3 players, and mobile phones have entered everyday life long before the iPhone was unveiled at the 2007 Macworld conference. The iPhone was the culmination of these trends, for see how hardware has caught up with how people use technology in their daily lives. Apple took that idea a step further with its App Store integration, giving the phone a ton of new possibilities, ahead of its time. ## **Success does not repeat** Fast forward to today, the whole technology world is buzzing about the historic moment when the first iPhone appeared will be repeated on June 5. The company will introduce the first mixed reality headset, with applications and features including gaming, communication, fitness, etc. Unlike other virtual reality headsets, Apple products are like a head-mounted computer that promises an unprecedented experience. Apple is well known for popularizing devices like smartphones, tablets, and smartwatches, so it’s expected to do so again with virtual reality glasses this time around. That is likely to happen. But making a head-mounted device as ubiquitous as the iPhone is a daunting task, even for Apple. Its roughly $3,000 device would have to be appealing to attract attention in a world already oversaturated with screens and sensors. The iPhone may have revolutionized the way we communicate and use the Internet. But we are now in an era where people are finding ways to disconnect from their phones more than before. What do smartwatches, wireless headphones, and smart speakers have in common? All of them allow users to access the internet without depending on the phone, whether it is skipping to the next track in a Spotify playlist, asking the virtual assistant about today’s weather forecast, or receiving the news. text messages on the wrist. Mixed reality glasses seem to do the opposite by continuing to immerse users in the familiar and readily available way of experience. In recent years, new Apple devices have taken longer to establish a role in life, and the Apple Watch is the best example of this. When it was introduced in 2014, Apple initially positioned it as a personal watch by highlighting stylish design and timing accuracy, before mentioning health and fitness. Later, after a period of managing and not reaping much success, Apple focused entirely on health and gradually clearly oriented the role of the device. For iPhone it is different. It is a revolutionary device. The iPhone may not be in everyone’s pocket right away, but its role as a portable computer, MP3 player, and phone was clear from the start. Whether or not this is the right time for Apple’s mixed reality headset is still an open question. But one thing is for sure: If the device succeeds, its success will be vastly different from that of the first iPhone.