# **Two out of four iPhone 15 models increase in price!** **iPhone 15 is expected to have many changes, with breakthroughs from design to performance. However, the price of this product may cause many people to consider.** Recently, a series of new information about the iPhone 15 has been revealed, including that this super product will own many changes. Breakthrough in design and performance. However, according to recent reports, the iPhone 15 Pro models are expected to face significant price increases when they launch later this year. According to *MacRumors*, a source on Weibo said that Apple is planning to increase the price of this year’s iPhone 15 Pro models to widen the gap with the iPhone 15 Plus version. For comparison, the iPhone 14 Pro and iPhone 14 Pro Max currently start at $999 and $1,099, respectively, which means this price increase could bringing the price of two high-end iPhone versions past the $1,000 mark for the first time. The report adds that because the iPhone 15 and iPhone 15 Plus will come with some features currently exclusive to the Pro models, such as Dynamic Island and a 48MP camera, Apple wants to “separate” the two product ranges. Pro and standard. Late last year, it was reported that Apple was “very interested” in sales of the iPhone 14 Plus, which had a starting price of $899 (VND 21 million) – just under $100 (VND 2.3 million). compared to the iPhone 14 Pro. As a result, the company is clearly considering different pricing strategies to boost sales of this year’s standard iPhone 15 models. This information was also confirmed by technology analyst Jeff Pu from investment firm Haitong International Securities based in Hong Kong (China). Earlier, despite numerous reports that last year’s iPhone 14 models would increase in price by around $100, this has not materialized and the devices continue to cost about the same as the iPhone 13 series models. Apple has repeatedly adjusted prices for its smartphones in markets outside the US. However mainly due to the exchange rate of each country. Experts say that Apple has suffered a decrease in profit because of rising production costs and inflation problems, so they have to raise prices to make up for it. For example, in the UK, the iPhone 14 Pro starts at £1,099, up £150 from £949 for the iPhone 13 Pro. However, with the iPhone 15 series, the price increase in the US is likely due to above-average economic inflation. Apple has managed to keep the starting price unchanged for six consecutive generations of Pro models, but so far the price will likely have to increase for the company to maintain margins. It’s unclear if the standard iPhone 15 and iPhone 15 Plus will increase in price over the iPhone 14 and iPhone 14 Plus, which currently start at $799 and $899, respectively. Apple is expected to announce the iPhone 15 series in September as usual. All four devices are rumored to have USB-C ports, Dynamic Island, and slightly more curved bezels, while more than 10 additional features and changes are rumored to be available on the Pro variants.